Not Just a Store
House of Jewellery
Our Story
"A jeweler always finds its way to present its craftsmanship into wearable art."
NJL is a jewelry brand, now in India, originated and branched out from a famous region of Middle East, known for Jewellery, gold and pearls.
NJL was envisioned as more than a destination to buy jewellery.
It is a lifestyle brand that understands what to deliver, how to deliver, and why it matters.
A space created to bring forth designs that were always missing, heritage trends left behind, craftsmanship forgotten, and bespoke expressions waiting to be rediscovered.
"This is where Bahrain's global perspective meets India's soul."
Where designs rooted in Indian heritage return with a renewed voice.
Where timeless artistry doesn't chase trends, it revives them.
Who better to bring these stories back than a brand that grew globally, yet remained deeply anchored in Indian intent?
At NJL, every piece carries a journey, across borders, generations, and beliefs.
Jewellery here is not made to impress momentarily, but to belong permanently.
Because some brands are built to scale.
And some are built to return, richer, wiser, and ready to redefine.
"Some stories don't begin where they belong.
They begin where they are tested."
Our Founder's Journey
For Janak Parekh, that place was Bahrain, a land globally revered for its jewellery, its craftsmanship, and its rare ability to balance modernity with heritage.
A place where jewellery is not merely worn, but respected across status, culture, and perspective.
It was there that he was inducted into the world of fine jewellery.
There, New Jumbo Jewellers (NJJ) was born.
And there that decades were spent building, growing, expanding, across Bahrain, the Middle East, and Dubai, with one constant belief:
Jewellery must stand for something beyond shine.
Yet, some callings are quieter.
They don't pull you forward... they call you back.
After 48 years of experience, Janak Parekh returned to his roots.
To India, where jewellery is adorned for real moments. Where it celebrates unions, beginnings, rituals, and memories.
Where jewellery is not convention, but emotion.
In 2024, that return took form in Ahmedabad, Gujarat.
And this was born NJL [New Jumbo Lifestyle].